Course: Risk Management Focus: Current Topics in Chiropractic Risk Management 2020
Author: Rosemary Gafner and James Schutte
credit(s) CE: 3
Estimated Hours to Complete Course: 3.00
Estimated Minutes to Complete Test: 15
Course Release Date: 10/1/2019
Course Expiration Date: 2/22/2021
Social media and marketing for chiropractors

Current Topics in Chiropractic Risk Management 2020

Social Media for Chiropractors

Social media have opened up endless opportunities for connecting with others to communicate information, promote your practice, introduce yourself to new patients and stay in touch with existing ones. However, with new opportunities come new risks as well. Patients who are dissatisfied with your services can share their complaints with the world, and responding to those complaints carelessly can lead to a HIPAA violation as well as a retaliatory lawsuit. Providing specific advice in response to questions about symptoms posted by non-patients on your website could potentially create a chiropractor-patient relationship with someone you have never met, and for which you can be held fully liable if the patient is harmed by following your advice. Moreover, if you provide advice that strays beyond the allowable scope of chiropractic in your state, you could actually be charged with practicing medicine without a license. There are other risks as well, which we’ll cover later.


Upon completion of this course, you should be able to:

  1. Describe what does and does not constitute defamation in the eyes of the law.
  2. Explain how to respond to a negative online review without incurring legal liability.
  3. Describe how to market your practice effectively on social media.

Target Audience

This course is appropriate for all chiropractors.

Risk Management Premium Discount


The purchase of this online course and the passing of the accompanying test entitle you to a 10% premium renewal discount in accordance with OUM Chiropractor Program policy. You will be notified by OUM Chiropractor that your discount has been applied once you have achieved a passing grade (a score of 80% or higher) on the test. If you have questions about your policy, the renewal process or an invoice, please contact OUM at 1-800-423-1504, ext. 3.

Continuing Education Contact Hours



OUM Chiropractic Program is recognized by the PACE program of the Federation of Chiropractic Licensing Boards

The purchase of this home study and passing of the post-test also entitle you to receive three (3) continuing education contact hours. Once you have achieved a passing grade on the post test, you will be immediately provided with a certificate of completion. If you have questions about continuing education, please contact OUM at 800-423-1504, ext. 2107.

Please Read - Continuing education contact hours are available in states that accept approved PACE courses for educational credit. Please note that not all states accept approved PACE courses for educational credit. Please click here to see a list of states that accept PACE courses for continuing education credits.

Commercial Support

This continuing education activity was developed without support from any commercial interest.

Disclosure Statement

The authors and following planning committee members do not have any relevant financial relationships with a commercial interest to disclose.

Rosemary Gafner, Ed.D. – Author

James E. Schutte, Ph.D. - Author

Linda McSmith, RN CPHARM - Review Committee

Joe Coniglio, Esq. – Review Committee

Willena Brooks, DC – Review Committee

Thomas Neuner, DC – Review Committee